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Sid Lee Collective - Boot Camp

240 hours in June 2011



In collaboration with:
Albane Guy (France)
Bauke Knottnerus (The Netherlands)
Jonas Johansson (Sweden)

Ruben Beddeleem (Belgium)

Samuel Dolphin (USA)

Sanja de Vries (The Netherlands)
Stephanie Leboeuf (Canada)


Lead and hosted by Sid Lee design collective
Frame Magazine, Autodesk, and Fatboy


Boot Camp final presentation rolls (PDF download)

Part 1

Part 2


Boot Camp photos & videos:

Sid Lee's Flickr

Sid Lee's Vimeo


The entire experience is feature in

Frame Magazine # 83. Nov/Dec Issue 2011



Our mission was to imagining the next decade for Fatboy® — everything from products to branding with a team of 7 other creatives from around the world, led by Sid Lee design collective in Montreal, QC Canada.


The selected team, presenting the fields of architecture, art direction, copywriting, industrial design, environmental design, creative technology and graphic design, was flown to Montreal, Canada, where we lived with seven fellow designers, 24 hours a day, for 10 days. We camped out – tents only – at Sid Lee's Montreal headquarters, at this ultimate design boot camp.